RSA “Consequences” wins at the Lovies and W3 Awards

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Last year we made a VR drink-driving campaign called “Consequences” with BBDO Dublin and Inition for the Road Safety Authority Ireland. Directed by Vincent Gallagher the immersive experience puts the user in the shoes of a drink driver. With four unique storylines, participants experience the full extent of the agonising consequences of drink driving – from injury to prosecution.

We’re delighted to announce that last week “Consequences” was awarded both the People’s Choice Award and bronze for Best Virtual Reality and 360 Video at the 9th Annual Lovie Awards. In addition to this, the experience also won two golds for Best 360 Video & Best 360 VR and one silver for Best 360-Narrative Experience at the recent W³ awards in NYC.