James Lovick is an award-winning commercials and content director with a passion for storytelling. With a focus on real people and food his crafted documentary approach humanises brands, beautifully capturing intimate and genuine moments.

In 2017 he was shortlisted for the Young Director Award in Cannes, for his film ‘Why This Road?’ for Charles Schwab and won an EVCOM Silver Screen award for Cinematography on his series of films for Dorset Cereals. In 2018, his film for WWF India was shortlisted for an Evcom Industry Award.