New work directed by Richard Hunter for Cushelle

Lovely new work from our director Richard Hunter. This time he’s moving into the CG world with Cushelle and their mascot Kenny the Koala promoting their new tubeless toilet roll. Cushelle is paving the way by ditching the cardboard inner tube from their packaging in an effort to further reduce waste. Although their inner tubes are recyclable and biodegradable, they are made from cardboard, which ultimately contributes to deforestation and an increase in carbon dioxide and other greenhouse gases.