New commercials from Benjamin Cleary and Assembly for the Department of Justice and Equality
We were delighted to get the opportunity from Cawley Nea TBWA to make these two commercials for the Department of Justice and Equality tackling domestic violence. It’s a very prevalent issue in our country in the moment so it’s great to help raise awareness as to what people can do if they witness it. whatwouldyoudo.ie helps with awareness of the situation and also provides protection and support.
Ben did a fantastic job directing the ads. This is what he had to say about it; “It was great working on these commercials. It’s an issue I’ve been very aware of since I was a kid when my mum used to volunteer for women’s aid in Dublin so I was keen to work on them when it came in. The scripts were great with a strong, simple message. I hope the ads will raise awareness and start a dialogue because domestic abuse is unfortunately a very serious and widespread problem in this country. And hopefully they will help educate people about what to do if they witness domestic abuse. I think that’s a very important part of the solution.”
One of the commercials titled “Babysitter” is above and you can see the other “Apartment” on Ben’s page https://assembly.ie/portfolio/items/benjamin-cleary/