Josh Dawson’s latest piece for “Innocence” is dark but poignant. The commercial is extremely powerful and there’s no doubt he executed the clever creative with shocking precision. This is what Josh had to say about the process “It is hard to believe that child abuse of any kind happens, the fact we have to have a conversation about it is depressing. However, we don’t live in a perfect world and the only way to change and challenge such awful behaviour is to begin a conversation about it, to teach others and spread awareness. The agency made a strong and uncomfortable script that we simplified to the absolute minimum to create this commercial.”