GAA “Experience The Unforgettable”

We loved joining forces with LOCKY for this. His Director’s Cut brings us on a journey through a little girl’s memories of her first GAA game with her Dad. Hannah and Joey Donnelly were the perfect daughter and dad duo to bring this to life. Huge thanks to BBDO/ TBWA for bringing us on board, it was an absolute pleasure collaborating with the team on this one and thanks to our fantastic crew from production through to post. Full credits on our vimeo link https://vimeo.com/935167018.

Assembly Sustainability Policy

Happy Friday everyone! We’re heading into the weekend on a green note by unveiling our Sustainability Guidelines for 2024. At Assembly we believe in the power of sustainability and we’ve been working closely with the wonderful Alexandra De Valera and Ecoscope to outline our current and future environmental goals and our continued commitment to minimising our carbon footprint. Our journey towards sustainability is more than just a goal; it’s a core value ingrained in everything we do. With each production, we strive to prioritise eco-conscious decisions, whether it’s opting for renewable energy sources, minimising waste through efficient resource management or sustainable suppliers, we’re dedicated to making conscious choices that leave a positive impact on our planet. Join us on our journey towards a more sustainable future. Every small change adds up to make a big difference.

Read More – Assembly Sustainability Policy

Maria Lax joins the Assembly Roster

We are thrilled to announce our latest signing. The wonderful Maria Lax has joined the roster. We’re huge fans of Maria’s work and can’t wait to collaborate with her. Maria is a Finnish photographer and director based between London and West Cork. Her projects explore themes of identity, belief and modern folklore and have been widely exhibited internationally. She has created commercial work for clients including Apple, Channel 4, Vogue Italia, Virgin Records, British Telecom and Samsung. ‍Lax was a winner of British Journal of Photography’s Female in Focus awards, 2019 and a finalist in the BJP Portrait of Humanity, 2020. She was a PHMuseum Photography Grant Finalist in 2020; selected as one of the ‘Best New Talent of Photo London 2020’ by the Guardian; and received the Finnish Art Promotion Centre’s One Year Grant in 2021. ‍She has published two photo books, Taken by the Tide (Nazraeli Press, 2023) and Some Kind of Heavenly Fire (Setanta Books, 2020).

Assembly signs Director Stevie Russell

We’re very excited to announce Stevie Russell is joining our director’s roster. Stevie’s 15-year career has taken him across the globe, creating memorable and impactful work in multiple formats. His recent project for Tayto earned a Silver Shark for Comedy Direction, showcasing his skill in blending humour with storytelling. He’s also been recognised with a sports CLIO for his work with Lidl and an EFFIE for a meaningful campaign with Breast Cancer Ireland. Stevie’s music videos have captivated an audience of over half a BILLION online! And in 2023, his script for “The Cousin” stood out among hundreds, selected and produced by RTE/Screen Ireland.

Assembly Celebrating 10 Years

And so ends another year and in our case 10 years! Here’s a few highlights from the first decade of Assembly. Thank you to our amazing team; the directors, illustrators, photographers and composers and huge thanks to our wonderful crew, agencies and clients. It’s been the biggest pleasure working with you all. Excited to see what the next decade of business brings.

Elle Brooks-Tao AIB Director’s Cut

Following on from the storyboards yesterday, here’s Elle Brooks-Tao’s director’s cut for AIB. We loved making this ad, it took us on a very fun (and sometimes very cringy) trip down memory lane. Thinking back about what we were like in our 20s and 30s, the clothes and make up we wore, life with and without kids and where we are now!

Michaelia Wu’s AIB Storyboards

A few weeks ago we launched our ad for AIB directed by Elle Brooks-Tao. Elle’s director’s cut is coming out tomorrow so in advance of that we’re sharing the storyboards for you to get a peak of how she visualises the ad before we shoot. The boards were beautifully illustrated by our storyboard artist Michaelia Wu.

Eoin Holland and Guinness

New work from Eoin Holland for Guinness. We loved working with the team in Taylor on this one. Shot in The Guinness Storehouse and at the Notre Dame v Navy game in the Aviva with the legendary Joe Montana.

Wave acquired by Disney Plus

Delighted to see WAVE on Disney Plus! We’ve had an amazing journey with this film and it’s not over yet…. WAVE is going to be on Disney Plus for the next 3 years so if you have a spare 14 minutes, please give it a watch. It’s only in Ireland and the UK for now, with more European territories to follow. Directed by Benjamin Cleary and TJ O’Grady-Peyton. Produced by Rebecca Bourke.

Musica Paradiso and Bank of Ireland

Great to have Musica Paradiso provide original music for the latest Bank of Ireland commercial. With thanks to the team at Ringers Creative. Directed by Hadi and produced by our friends in Butter Films.