Another great week at the Cannes Lions! Highlights included the team at Burger King on “The Rise of Hackvertising”; Cinema Steps Up to “Feed Our Future” #sharethemeal with Sir John Hegarty; Corinne Woods, Terry Savage and Her Royal Highness Princess Sarah Zeid; Rothco and Accenture “AI Will Kill Creative. AI Will Save Creative”; Agents of Change with Madonna Badger, Queen Latifah, Katie Couric and Marc Pritchard and The Saatchi & Saatchi New Directors Showcase curated by Ridley Scott.
Outside of the sessions Rothco did Ireland proud making history by winning two bronze, three silver, one gold and the grand prix for Creative Data for their fantastic piece JFK “Unsilenced”. Huge congratulations again to all involved.