The adage that timing is everything is given it’s due with this precision of work of percussion from Budweiser. The ‘Whiplash’ effect is going strong and Adam Hashemi’s commercial channels the raw power of a drumbeat with masterly control. Our composer Mads Heldtberg from House of Hayduk is to credit for this great work and this is what he had to say; “Adam and I have such a strong creative shorthand after working together for so many years. He sent me the material, and I instantly got it. I was working with Dave Lombardo (Slayer) tracking drums at the time for my next HoH album, at Sunset Sound and I thought it would literally be the best and most insane scenario to get him onboard. He was down! Between the tight, driving edit, musical build, and huge sound, it really works.”