We’re absolutely delighted to announce our new director Mike Andrews. The moment we saw his reel we knew we wanted him to be apart of the team. Mike’s background is in photography and design coupled with years in the agency world. He has a great flare for comedy writing and improvisational performances which he attributes to a potentially unhealthy amount of viewings of Airplane, SNL and Monty Python. To see all of Mike’s reel, please click on this link; Sandeep, can you put in the link that will correspond to his page? I think it’s going to be something like this http://assembly.ie/portfolio/items/mike-andrews/
We are thrilled for our director Josh Dawson who came 1st in the Film4Climate Global Video Competition with his spot for Action Against Hunger. There was over 860 videos from 155 countries entered so this is a huge honour for Josh. He said; “It is amazing to have won an award that the great Bernardo Bertolluci judged and thought worthy of this prize. He and many others take great responsibility in our climate and I am happy I have been able to use the medium of film as an outlet to spread a message about the perils we will face if action isn’t taken.”
Gareth composed the score for the new FORD commercial which was directed by Stevie Russell and produced by Russell Curran Productions. Gareth said; “With Ford 100, it was great to work with long time collaborator, Stevie Russell once again. As a director, Stevie likes to explore the unusual, and it was a great pleasure to devise this ‘less-is-more’ piece of music to accompany Aidan Quinn’s perfectly off-beat delivery.”
We have loads of great new work up from Ali Ali including his campaign for DU TELECOM which was the winner of the Dubai Lynx Grand Prix 2016 for Best Direction, Best Casting and Best Script. We also have two of his most recent commercials for STR8 (see above) and SOUQ.COM. To see more of his work, please go to http://assembly.ie/portfolio/items/ali-ali/
House of Hayduk composed this super track for the new ECCO commercial. Mads (House of Hayduk) said of the process; “I had the pleasure of scoring this campaign with longtime collaborators and friends Noam Griegst (director) and Charlie Gaugler (producer) – last time we worked together was Cartier about a year ago. Its pretty rare to see such a commitment to detail and quality these guys put into it. And- to top it off I worked with my favorite team in Toronto, and singer in Los Angeles.”
We love Ciarán’s new commercial for SAMSUNG 360 which launched last week to a fantastic response. Working with Great Guns in the UK and Cheil in Amsterdam they encapsulated the 360 world perfectly. This is what Ciarán had to say about it; “This was a fantastic project to work on. I love action and heart pulsing pieces, like my Playstation spot, and Samsung Live 360 had a great kinetic flow to it – going from world to world – that I immediately responded to and knew I could bring it to life in an exciting and engaging way.
Given that the Samsung 360 and Samsung VR were central to the spot, the initial idea was to shoot the entire spot shot in 360, but moving the camera within 360 is still prohibitively expensive to shoot and post, so we shot it in “regular” 2D. I wanted to give the viewer an experience of what it’s like being thrust into these different 360 words and it being an all encompassing trip. I wanted no obvious cuts, so that our POV (we are the hero, seeing it through his eyes) invisibly travels from one world to the next, like a non-stop and overwhelming ride of visual and audio engagement. Then when that ride is suddenly stopped – when he gets the call from his Mum – it should feel like coming out of a dream”.
Rebecca is delighted to be named runner up Young Businesswoman at the IMAGE Businesswoman Of The Year Awards 2016. Rebecca said; “The category of women in my group are all amazing businesswomen so I didn’t for a second think I was going to win or be named as runner up. It was a really lovely surprise and a great night surrounded by wonderful inspirational women”.
We were delighted to get the opportunity from Cawley Nea TBWA to make these two commercials for the Department of Justice and Equality tackling domestic violence. It’s a very prevalent issue in our country in the moment so it’s great to help raise awareness as to what people can do if they witness it. whatwouldyoudo.ie helps with awareness of the situation and also provides protection and support.
Ben did a fantastic job directing the ads. This is what he had to say about it; “It was great working on these commercials. It’s an issue I’ve been very aware of since I was a kid when my mum used to volunteer for women’s aid in Dublin so I was keen to work on them when it came in. The scripts were great with a strong, simple message. I hope the ads will raise awareness and start a dialogue because domestic abuse is unfortunately a very serious and widespread problem in this country. And hopefully they will help educate people about what to do if they witness domestic abuse. I think that’s a very important part of the solution.”
One of the commercials titled “Babysitter” is above and you can see the other “Apartment” on Ben’s page http://assembly.ie/portfolio/items/benjamin-cleary/
We were delighted to welcome the latest addition to the Assembly team, Illustrator and storyboard artist Maurice Pierse. His work includes storyboarding for television, advertising and film, concept art, book illustration and comic art. His previous brand clients include Guinness, Budweiser, Vodafone, AXA, Bank of Ireland, Lotto and many more. He has also done storyboards for a number of television series’ including Vikings, Tyrant, Harley and the Davidsons, A.D. and Crossbones. To see all of his work please go to his page at http://assembly.ie/talent/#filter:illustrators