Ciarán Foy’s new ad for SAMSUNG 360

We love Ciarán’s new commercial for SAMSUNG 360 which launched last week to a fantastic response. Working with Great Guns in the UK and Cheil in Amsterdam they encapsulated the 360 world perfectly. This is what Ciarán had to say about it; “This was a fantastic project to work on. I love action and heart pulsing pieces, like my Playstation spot, and Samsung Live 360 had a great kinetic flow to it – going from world to world – that I immediately responded to and knew I could bring it to life in an exciting and engaging way.

Given that the Samsung 360 and Samsung VR were central to the spot, the initial idea was to shoot the entire spot shot in 360, but moving the camera within 360 is still prohibitively expensive to shoot and post, so we shot it in “regular” 2D. I wanted to give the viewer an experience of what it’s like being thrust into these different 360 words and it being an all encompassing trip. I wanted no obvious cuts, so that our POV (we are the hero, seeing it through his eyes) invisibly travels from one world to the next, like a non-stop and overwhelming ride of visual and audio engagement. Then when that ride is suddenly stopped – when he gets the call from his Mum – it should feel like coming out of a dream”.

IMAGE Businesswoman Awards 2016

Rebecca is delighted to be named runner up Young Businesswoman at the IMAGE Businesswoman Of The Year Awards 2016. Rebecca said; “The category of women in my group are all amazing businesswomen so I didn’t for a second think I was going to win or be named as runner up. It was a really lovely surprise and a great night surrounded by wonderful inspirational women”.

New commercials from Benjamin Cleary and Assembly for the Department of Justice and Equality

We were delighted to get the opportunity from Cawley Nea TBWA to make these two commercials for the Department of Justice and Equality tackling domestic violence. It’s a very prevalent issue in our country in the moment so it’s great to help raise awareness as to what people can do if they witness it. helps with awareness of the situation and also provides protection and support.
Ben did a fantastic job directing the ads. This is what he had to say about it; “It was great working on these commercials. It’s an issue I’ve been very aware of since I was a kid when my mum used to volunteer for women’s aid in Dublin so I was keen to work on them when it came in. The scripts were great with a strong, simple message. I hope the ads will raise awareness and start a dialogue because domestic abuse is unfortunately a very serious and widespread problem in this country. And hopefully they will help educate people about what to do if they witness domestic abuse. I think that’s a very important part of the solution.”
One of the commercials titled “Babysitter” is above and you can see the other “Apartment” on Ben’s page

Assembly signs Maurice Pierse

We were delighted to welcome the latest addition to the Assembly team, Illustrator and storyboard artist Maurice Pierse. His work includes storyboarding for television, advertising and film, concept art, book illustration and comic art. His previous brand clients include Guinness, Budweiser, Vodafone, AXA, Bank of Ireland, Lotto and many more. He has also done storyboards for a number of television series’ including Vikings, Tyrant, Harley and the Davidsons, A.D. and Crossbones. To see all of his work please go to his page at

Rebecca is shortlisted for the IMAGE Young Businesswoman Award

Rebecca is absolutely thrilled to make the shortlist for the IMAGE Young Businesswoman of the Year Award.
She said; “I’m delighted to be apart of the list. There are some amazing women nominated and I am very honoured to be in their company.” You can read more about it here;

Charley’s new commercial for MCB hits 4 million views

Charley Stadlers touching new commercial for MCB has hit over 4 million views online. The commercial tells a beautiful story about the friendship between a grandpa and his granddaughter. Charley said; We shot in Moscow, the budget was extremely tight and it was an interesting job to work on because everyone was under 30, the DOP just graduated, the stylist is 22, the casting director 23 etc. Overall I’m very happy with the film and the reaction it has been getting is great.

New music from Gareth Averill for ALDI

Gareth composed the music for the latest ALDI commercial which was directed by Butter’s Zak Emerson. Gareth said “It was great working with Zak and Boys and Girls on this project. They were very clear about what they wanted and I think the picture and music compliment each other well.”

New work from Sammy Khaild for the BBC Olympics

Sammy was recently working on matte paintings for the BBC Olympics opening cinematic ‘Trail’ with the amazing team at Painting Practice in London. You can see one of the images above, to see more please go to
This is what Sammy had to say about the job; I had the great pleasure of collaborating with the team at Painting Practice on the trailer for BBC Sport Rio Olympics 2016, with both Rafael Martin and Justin Hutchinson-Chatburn as Art Directors.
The work features a range of animals preparing for the Games before they transform into their heroic and spectacular human athlete counterparts. I created the environmental concepts and the finished matte paintings. It was a great project to work on.

Boots Opticians Zookeeper Zoe UK campaign and Nicola Colton

Boots Opticians have recently launched a UK wide campaign to raise awareness around child vision. As part the campaign a free interactive storybook containing a range of eye check activities to read with your child and help you understand if they might need support with their vision has been launched. The book is called Zoekeeper Zoe and we’re very proud to announce Nicola Colton did all the illustrations for the book! You can see more images from the book on Nicola’s page

New Romantic and Eoin Holland

We were delighted to collaborate with the gorgeous new jewellery brand New Romantic last month! Eoin Holland shot the product photography for the brand which can be seen here on their website