Great news for Boys and Girls picking up a pencil at the prestigious D&AD awards for their “Sound of Sixteen” piece which they collaborated with Gareth on. Here’s what Gareth had to say; This month I had the great honour of being part of the team that picked up a wooden pencil at the prestigious D&AD awards. The only Irish production to win at the awards, the pencil was for the integrated campaign to celebrate the birth of Irish Broadcast radio in 1916. It was a true joy to work on the sonic realisation of this idea, and it was a pleasure to be brought in at an early stage of production, to experiment and collaborate on how best to realise the concept and push the limits of broadcast radio as far as possible. Hijacking every radio station entirely for 90 seconds was a real treat, which I experienced in the the local Spar, amongst bemused and intrigued costumers!
We had an incredible couple of weeks at Tribeca Film Festival for the world premiere of our new short film Wave (see the trailer above). We had five screenings over the two weeks and were delighted with the reaction. The film was directed by Benjamin Cleary and TJ O’Grady Peyton and produced by Rebecca Bourke.
We have loads of new work from Gareth this month, a lovely emotive piece for Mayo.ie (see video above); two cool spots for Bord Na Mona; a great sound design piece for Irish Distillers and finally he composed the music for the latest RSA commercial. To see all his latest work please go to http://assembly.ie/portfolio/i
We’re absolutely delighted to announce our new director Mike Andrews. The moment we saw his reel we knew we wanted him to be apart of the team. Mike’s background is in photography and design coupled with years in the agency world. He has a great flare for comedy writing and improvisational performances which he attributes to a potentially unhealthy amount of viewings of Airplane, SNL and Monty Python. To see all of Mike’s reel, please click on this link; Sandeep, can you put in the link that will correspond to his page? I think it’s going to be something like this http://assembly.ie/portfolio/items/mike-andrews/
We are thrilled for our director Josh Dawson who came 1st in the Film4Climate Global Video Competition with his spot for Action Against Hunger. There was over 860 videos from 155 countries entered so this is a huge honour for Josh. He said; “It is amazing to have won an award that the great Bernardo Bertolluci judged and thought worthy of this prize. He and many others take great responsibility in our climate and I am happy I have been able to use the medium of film as an outlet to spread a message about the perils we will face if action isn’t taken.”
Gareth composed the score for the new FORD commercial which was directed by Stevie Russell and produced by Russell Curran Productions. Gareth said; “With Ford 100, it was great to work with long time collaborator, Stevie Russell once again. As a director, Stevie likes to explore the unusual, and it was a great pleasure to devise this ‘less-is-more’ piece of music to accompany Aidan Quinn’s perfectly off-beat delivery.”
We have loads of great new work up from Ali Ali including his campaign for DU TELECOM which was the winner of the Dubai Lynx Grand Prix 2016 for Best Direction, Best Casting and Best Script. We also have two of his most recent commercials for STR8 (see above) and SOUQ.COM. To see more of his work, please go to http://assembly.ie/portfolio/items/ali-ali/
House of Hayduk composed this super track for the new ECCO commercial. Mads (House of Hayduk) said of the process; “I had the pleasure of scoring this campaign with longtime collaborators and friends Noam Griegst (director) and Charlie Gaugler (producer) – last time we worked together was Cartier about a year ago. Its pretty rare to see such a commitment to detail and quality these guys put into it. And- to top it off I worked with my favorite team in Toronto, and singer in Los Angeles.”
We love Ciarán’s new commercial for SAMSUNG 360 which launched last week to a fantastic response. Working with Great Guns in the UK and Cheil in Amsterdam they encapsulated the 360 world perfectly. This is what Ciarán had to say about it; “This was a fantastic project to work on. I love action and heart pulsing pieces, like my Playstation spot, and Samsung Live 360 had a great kinetic flow to it – going from world to world – that I immediately responded to and knew I could bring it to life in an exciting and engaging way.
Given that the Samsung 360 and Samsung VR were central to the spot, the initial idea was to shoot the entire spot shot in 360, but moving the camera within 360 is still prohibitively expensive to shoot and post, so we shot it in “regular” 2D. I wanted to give the viewer an experience of what it’s like being thrust into these different 360 words and it being an all encompassing trip. I wanted no obvious cuts, so that our POV (we are the hero, seeing it through his eyes) invisibly travels from one world to the next, like a non-stop and overwhelming ride of visual and audio engagement. Then when that ride is suddenly stopped – when he gets the call from his Mum – it should feel like coming out of a dream”.
Rebecca is delighted to be named runner up Young Businesswoman at the IMAGE Businesswoman Of The Year Awards 2016. Rebecca said; “The category of women in my group are all amazing businesswomen so I didn’t for a second think I was going to win or be named as runner up. It was a really lovely surprise and a great night surrounded by wonderful inspirational women”.