News

Ciarán Foy’s new ad for SAMSUNG 360

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We love Ciarán’s new commercial for SAMSUNG 360 which launched last week to a fantastic response. Working with Great Guns in the UK and Cheil in Amsterdam they encapsulated the 360 world perfectly. This is what Ciarán had to say about it; “This was a fantastic project to work on. I love action and heart pulsing pieces, like my Playstation spot, and Samsung Live 360 had a great kinetic flow to it – going from world to world – that I immediately responded to and knew I could bring it to life in an exciting and engaging way.

Given that the Samsung 360 and Samsung VR were central to the spot, the initial idea was to shoot the entire spot shot in 360, but moving the camera within 360 is still prohibitively expensive to shoot and post, so we shot it in “regular” 2D. I wanted to give the viewer an experience of what it’s like being thrust into these different 360 words and it being an all encompassing trip. I wanted no obvious cuts, so that our POV (we are the hero, seeing it through his eyes) invisibly travels from one world to the next, like a non-stop and overwhelming ride of visual and audio engagement. Then when that ride is suddenly stopped – when he gets the call from his Mum – it should feel like coming out of a dream”.

News

IMAGE Businesswoman Awards 2016

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Rebecca is delighted to be named runner up Young Businesswoman at the IMAGE Businesswoman Of The Year Awards 2016. Rebecca said; “The category of women in my group are all amazing businesswomen so I didn’t for a second think I was going to win or be named as runner up. It was a really lovely surprise and a great night surrounded by wonderful inspirational women”.

News

New commercials from Benjamin Cleary and Assembly for the Department of Justice and Equality

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We were delighted to get the opportunity from Cawley Nea TBWA to make these two commercials for the Department of Justice and Equality tackling domestic violence. It’s a very prevalent issue in our country in the moment so it’s great to help raise awareness as to what people can do if they witness it. whatwouldyoudo.ie helps with awareness of the situation and also provides protection and support.
Ben did a fantastic job directing the ads. This is what he had to say about it; “It was great working on these commercials. It’s an issue I’ve been very aware of since I was a kid when my mum used to volunteer for women’s aid in Dublin so I was keen to work on them when it came in. The scripts were great with a strong, simple message. I hope the ads will raise awareness and start a dialogue because domestic abuse is unfortunately a very serious and widespread problem in this country. And hopefully they will help educate people about what to do if they witness domestic abuse. I think that’s a very important part of the solution.”
One of the commercials titled “Babysitter” is above and you can see the other “Apartment” on Ben’s page http://assembly.ie/portfolio/items/benjamin-cleary/